In 2018, the debt industry was still crawling.

Legacy dialers ruled the floor. Workflows were manual. Spreadsheets looked like crime scenes. Nobody was talking about AI. Nobody understood omnichannel. And "automation" usually meant someone remembered to send a follow-up email.

The industry was asleep at the wheel.

Then NOLA Automation happened.

While everyone else was recycling the same tired dialer playbooks, I founded NOLA Automation. It was the first platform in the collections ecosystem designed around a radical new core: AI-assisted workflows, true omnichannel communication, and automated decisioning.

Years before the industry woke up, we were already building what they would eventually call "the future."

The State of 2018: A Digital Desert

You have to understand the context. In 2018, AI-driven contact strategies didn’t exist. Automated outreach workflows were not on the radar. No one had successfully unified SMS, email, voice, chat, chatbots, and payments into a single stream.

Compliance logic inside communication pathways? Unheard of.

The industry was still agent-dependent and dialer-centric—operating like it was 1999. NOLA Automation broke that ceiling.

The NOLA Blueprint
  • Unified SMS, Email, Voice, and Chat
  • First-gen AI Chatbots for negotiation
  • Integrated Payment Portals
  • Automated Event-Driven Workflows
  • Real-time Customer Journey Logic

We introduced the first modern interpretation of an intelligent communication engine in collections. We built it all inside one coordinated, seamless system—something no major platform in the space had even attempted.

The Architecture of Pre-Cognition

The architecture was built on the exact same principles people now slap the label "AI automation" on today:

Event-driven workflows. Predictive outreach logic. Automated follow-up sequences. Multi-channel customer paths.

The difference? We were doing it when no one else understood why it mattered.

By the time companies finally started exploring AI in 2021–2024, NOLA Automation had already drawn the blueprint. And when the platform was later acquired by CMAX Dialer, it validated what we already knew: We were years ahead of the curve.

"Today, the debt industry is sprinting toward AI like it just discovered electricity. But the truth is simple: The first real push started in 2018 with NOLA Automation."

I didn’t follow the trend. I set it.

I didn’t join the AI wave. I built the first board the industry used to surf.

See What We Are Building Now

NOLA was the beginning. Debt Catalyst is the evolution.

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