The Origin Story: NOLA Automation (2018)
By Jeffery Hartman — entrepreneur, builder, and deal maker in receivables (known as “The Don of Debt”) | Category: Executive Decrees & Governance | Published: Dec 9, 2025
In 2018, I began work on NOLA Automation. In the collections work I encountered, I saw manual, dialer-led workflows and an opportunity to make communication more coordinated.
My 2018 Design Goal
I wanted a more coordinated communications workflow for collections.
My aim was to test whether a coordinated workflow could support more consistent operations.
What I Was Exploring
I was exploring event-driven workflows, automated follow-up sequences, and multi-channel customer paths. That work shaped what I built later.
See What We Are Building Now
NOLA was the beginning. Debt Catalyst is the evolution.
View Current VenturesRelated Strategic Briefings
- Debt Broker and AI: A Testable Valuation Approach — A practical guide to testing AI-assisted debt valuation, model inputs, data permissions, and validation limits.
- Regulation F and Compliance Diligence in ARM Valuation — An opinion on Regulation F and deal-specific ARM compliance diligence.
- The Fortress Protocol: Why My Deals Are Silent and My Results Are Loud — Review a confidentiality-first process for non-performing loan sales, from buyer review to controlled information sharing.
- The Don’s Decree: Confidential Off-Market Debt Sales — Explore confidential off-market debt sales, buyer matching, and how private-treaty processes protect pricing discussions.
Discuss Portfolio Valuation & Liquidity
Looking to structure a portfolio sale or optimize recovery yield? Schedule a strategic call with Jeffery Hartman or test our Portfolio Recovery Valuation Tool.