The Origin Story: NOLA Automation (2018)

By Jeffery Hartman — entrepreneur, builder, and deal maker in receivables (known as “The Don of Debt”) | Category: Executive Decrees & Governance | Published: Dec 9, 2025

In 2018, I began work on NOLA Automation. In the collections work I encountered, I saw manual, dialer-led workflows and an opportunity to make communication more coordinated.

My 2018 Design Goal

I wanted a more coordinated communications workflow for collections.

My aim was to test whether a coordinated workflow could support more consistent operations.

What I Was Exploring

I was exploring event-driven workflows, automated follow-up sequences, and multi-channel customer paths. That work shaped what I built later.

See What We Are Building Now

NOLA was the beginning. Debt Catalyst is the evolution.

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